BRIEF
THE BRIEF
The brief asked for social and TV from one shoot; I owned it from paper to delivery.
DELIVERABLE /// CONCEPT ONE-PAGER
00:00:00 /// THE REEL
Video editing, motion graphics, production, and cinematography. Eight years cutting for Weber, Pillsbury, and AstraZeneca. Editing projects start at $900. First cut in five business days.
00:00:47 /// SELECTED WORK
00:01:32 /// WHAT I DO
I edit social ads, organic video, corporate video, commercials, and sizzle reels. Cut from your footage or from a shoot we run together.
First cut in five business days. Two revision rounds included. Capacity: three finished videos a week.
I build titles, lower thirds, animated type, logo stings, product callouts, and captions. They are made in the same pass as the edit, so the type moves the way the footage does. Quoted with the edit or on their own.
Highlight cuts that sell a show, a channel, or a talent.
I shoot with my own full camera package. Lighting is rented per project and billed at cost. Shoot days start at $1,800 with the camera package included. Half days available. Based in Philadelphia and the SF Bay Area.
Casting, locations, schedules, crew. The unglamorous work that makes the shoot day boring, which is the goal.
00:02:15 /// SET CHANGE
Sun Basket, "Food Makes Me Dance." Three social campaigns and a TV spot. Produced, shot, directed.
IN-HOUSE PRODUCTION, MADE ON STAFF AT SUN BASKET
A couple sits down to eat. The kitchen pulls away, the light shifts, and the room becomes a party. Then it all snaps back. This is the machinery that got it there.
BRIEF
The brief asked for social and TV from one shoot; I owned it from paper to delivery.
DELIVERABLE /// CONCEPT ONE-PAGER
PRE-PRO
Every setup either sold the normal kitchen or sold the reveal; nothing else made the shot list.
DELIVERABLE /// BOARDS, LOOKBOOK, SHOT LIST
PRE-PRO
I planned the build around the pull: which walls moved, which stayed, where the rig hid.
DELIVERABLE /// SCOUT PHOTOS, SET BUILD
PRE-PRO
I cast a couple who could eat, react, and dance without mugging; releases were locked before the shoot.
DELIVERABLE /// CASTING GRID, RELEASES
PRE-PRO
I sourced the art direction and makeup myself; the whole reveal depended on both landing on schedule.
DELIVERABLE /// ART REFS, MAKEUP TESTS, SET DRESSING
OPS
I wrote the call sheet in set states, not scenes; everyone knew which room they were walking into by the hour.
DELIVERABLE /// THE CALL SHEET
OPS
I ran a five-figure budget with no agency cushion; every dollar in the set build came out of another line.
DELIVERABLE /// BUDGET TRACKER, REDACTED
PRODUCTION
I directed and operated; there is no post fix for a wall that does not move, so the day was built around the pull.
DELIVERABLE /// BTS STILLS
POST
One shoot produced three social campaigns and a broadcast TV spot; same cast, same crew, same set, same budget.
DELIVERABLE /// THREE SOCIAL CAMPAIGNS, BROADCAST SPEC
00:03:12 /// END CREDITS
Eight years on both sides of the camera. Staff at Sun Basket, June Oven, and Weber. Freelance for the rest.
I edit with coverage in mind because I have shot it, and I have delivered through CPG and pharma review without blowing a deadline.
STAFF MARKS A FULL-TIME ROLE. EVERYTHING ELSE WAS CLIENT WORK.








00:03:28 /// HOW I WORK
Eight years, social ads through TV spots. Corporate, organic, commercial, sizzle reels. Range means real budgets and real formats.
I ran the video function at two venture-backed brands, Sun Basket and June Oven. I operate without hand-holding.
I own my equipment. Full camera package. A shoot day does not turn into a surprise rental invoice.
After eight years of food brands, I still plate my own dinner like it's about to be shot.
00:03:40 /// RATES AND TURNAROUND
$900
Editing projects start at $900.
$1,800
Shoot days start at $1,800, camera package included.
00:04:05 /// SEND A BRIEF
Tell me what you need made. Rough is fine. I read every brief myself. You'll hear back the same day, almost always.